Alternative spellings

• match-making

Noun

Singular matchmaking

Plural matchmakings

matchmaking (plural matchmakings)

1. an attempt to make two people romantically interested in each other, especially an attempt to set up a date between people or to arrange a marriage
   • 1851: Harriet Beecher Stowe, Uncle Tom's Cabin

     The marriage was highly approved of by Mrs. Shelby, who, with a little womanly complacency in match-making, felt pleased to unite her handsome favorite with one of her own class who seemed in every way suited to her;

   • 2001: The Gilmore Girls (TV, episode 1.18)

     Patty, your timing is excellent. There's Claude over there. Want me to do some matchmaking?

2. matchmaking (sense 1) as a habitual activity or as a profession
   • 1815: Jane Austen, Emma

     I planned the match from that hour; and when such success has blessed me in this instance, dear papa, you cannot think that I shall leave off match-making.

3. (business) a service aiming to bring together sellers and buyers or potential partners
   • 1971: Eunice L. Watson and Arthur Cope Emlem, Matchmaking in Neighborhood Day Care: A Descriptive Study of the Day Care Neighbor Service [1]

     ... there was evidence that they did provide information for day care matchmaking to the potential users and givers of care.

Matchmaking is any process of introducing people for the purpose of marriage.

In some cultures, the role of the matchmaker was and is quite professionalized. The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object - and also making it easy for the astrologer to collect his fee. Tarot divination has also been employed by some matchmakers.

Social dance, especially in frontier North America, the contra dance and square dance, has also been employed in matchmaking, usually informally. However, when farming families were widely separated and kept all children on the farm working, marriage-age children could often only meet in church or in such mandated social events. Matchmakers, acting as formal chaperones or as self-employed 'busybodies' serving less clear social purposes, would attend such events and advise families of any burgeoning romances before they went too far.

The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g. "being able to support a family", "good prospects") played a larger role in determining if a (male) suitor was acceptable, is difficult to determine. It may be fair to say only that they were able to speed up, or slow down, relationships that were already forming. In this sense they were probably not distinguishable from relatives, rivals, or others with an interest. Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society. Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a Talmudic duty of rabbis in traditional Jewish communities.

Since the emergence of the mythology of romantic love in the Christian world in medieval times, the pursuit of happiness via such romantic love has often been viewed as something akin to a human right. Matchmakers trade on this belief, and the modern net dating service is just one of many examples of a dating system where technology is invoked as a magic charm with the capacity to bring happiness. These services often rely on personality tests (but genetics has even been proposed ), aiming to maximize the identification of the best match.

The acceptance of dating systems, however, has created something of a resurgence in the role of the traditional professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. According to Mark Brooks (an online personals and social networking expert), "you can actually find people who are compatible, and this is a major advance that is going to keep the industry alive for the upcoming 50 years". He also stated that matchmakers offer “a chance to connect” and “a chance to authenticate” prospects in ways the Web sites can’t.

• Perfect Partners
  perfectpartners-midlands.co.uk
  Matchmaking candidates are interviewed at home by a qualified psychologist. Midlands, UK.
• Singles Network
  singlenetwork.com
  Offers a confidential consultation for busy singles.
• Ann Wood the Matchmaker
  annwoodthematchmaker.com
  For busy Washington, D.C. area professionals to meet people of similar education, interests and goals.